Adapting the Agile Process to Software Development
Content Calendar & Grid Planning
I managed LinkedIn presence for two B2B SaaS brands, an agency founder and my personal brand through content strategy, ideation and copywriting.
I led the complete newsletter process for a B2B SaaS brand "HuddleUp", handling ideation, writing, publishing and performance analytics.
I created long-form content for B2B SaaS, Tech, EdTech and CaaS brands. I have lead the process from topic ideation and cross-functional collaboration to SEO research, writing and editing.
I created website content for a financial platform and beverage brand by interpreting creative briefs, writing user-focused copy, and coordinating with clients to ensure alignment.
*Additional work for EdTech and CaaS clients cannot be displayed due to confidentiality agreements (NDAs).
I reported and wrote feature articles for a Sunday newspaper edition, earning two published bylines through research, interviews, and compelling storytelling.
I wrote short-form video scripts for a travel-tech platform and a ready-to-eat food brand, aligning creative storytelling with brand goals and social media trends.
I created content calendars and visual grid strategies for hospitality, wellness and real-estate brands by curating content pillars, campaign timelines and audience interests.
I managed creative direction for hospitality and wellness brands by developing content concepts, coordinating with clients, and assisting production teams during shoots.
I designed social media creatives for a hospitality brand and my personal projects, focusing on visual storytelling, brand consistency and audience engagement.
I produced and edited short-form video content for a hospitality and personal brands, transforming raw footage into engaging, audience-focused content.
I interviewed authors, covered book launches and attended literary discussions, creating meaningful content for the reading community.
I partnered with brands across skincare, makeup, travel-tech, food and beverage, and lifestyle to create content aligned with each brand's voice and campaign goals.
I built and manage a growing book club community of 35+ members, bringing readers together through monthly reading sessions, themed activities and literary discussions.
